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The Changing Face of Active Adult Rental

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The age of active adult is here.
 
A new Senior Housing News survey of 120 senior housing professionals reveals an industry intensely bullish on active adult — the age-restricted or age-targeted multifamily-style apartment product with no care component. 
 
A whopping 87% of respondents are currently pursuing active adult apartment rental products, while 97% said the product will grow in popularity over the next three years. One senior housing company is even making a $1 billion bet on the product and selling its traditional senior housing to do so.
 
But with multifamily developers dominating the active adult space, senior housing must face questions about how to engage with that sector — whether to collaborate, or stake their own ground.
 
This report reveals the depth of senior housing’s interest in active adult, the execution of the product, the mindset of the consumer, and how these factors are re-writing the care continuum.
 

Published:
November 1, 2019

Topics:
Operations, Architecture and Design, Innovation, Report

REPORT HIGHLIGHTS
In this 28-page report, you will learn:
  • Why so many senior housing operators are pursuing active adult, and why they believe they are better suited than multifamily to develop it
  • The four trends that show the active adult opportunity for senior housing
  • How active adult is angling to become the new first step in the care continuum, before IL
  • The strengths that both senior housing operators and multifamily developers bring to the active adult table, and why collaboration makes sense
  • And much more!
PREVIEW THE BOOK