The impending wave of baby boomers into the senior population will bring more than just massive numbers of potential residents. This isn’t merely a question of bulk. It’s a question of breadth, with a wider range of seniors becoming inherently trickier to serve.
Yet serving seniors is already tricky. National penetration rates are around 10%, leaving nearly 90% of seniors outside of senior housing. Some want to stay in their homes.
Others, though, may not yet have found the product they’re looking for.
To combat this, operators are embracing a new solution: the multi-brand strategy. Inspired by hospitality with an eye toward the bottom line, these providers are creating new product lines to meet the needs of specific customer segments.
This report shows how.