Move over millennials, city living is attracting a whole new generation — seniors.
Drawn by walkability, proximity to health care, an array of services, entertainment and more, older Americans are pursuing the city lifestyle. Senior housing providers are taking note.
Seizing this opportunity can yield incredible success for developers and operators who approach the urban market with the right research. Is your organization up to the challenge?
If the senior living industry is able to capitalize on this unique challenge, they will be able to build on residents’ desires for a high-end experience, bringing city senior living to a whole new level.