Opportunities Abound in the Middle Market of Senior Living
By 2029, a projected 14.4 million middle-income seniors will live in the U.S., and 54% of them will lack the financial resources to pay for senior housing at the current market rate, according to a 2019 NIC-led study. While many operators and investors had traditionally focused on high-income consumers, the pandemic further propelled a shift in lender willingness to support the middle market.
This white paper explores how operators can compete for the middle-market by taking advantage of government subsidies for senior housing properties and navigating the available financing options.
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